International megastar Ed Sheeran has made streaming history with his groundbreaking return, launching two immensely successful A side singles simultaneously. Not only have the two records created frenzy across the globe amongst new and old fans alike, Ed has broken Spotify’s ‘day 1’ streaming record with BOTH of his monumental comeback singles Shape Of You and Castle On The Hill . Reaching over a combined 13 million global streams in the first 24 hours, with Shape Of You amounting 6,868,642 and Castle On The Hill accumulating 6,168,395, Ed has now overtaken the previous ‘day one’ record holders, One Direction, who notched up 4,759,698 streams with Drag Me Down in August 2015, marking another record-breaking milestone in his career.
The two singles mark a hugely triumphant comeback for the modern day troubadour. Ed’s first releases since 2015, Shape Of You and Castle On The Hill are currently dominating the charts worldwide, holding the #1 & #2 spots across: iTunes AUS, UK, USA and a total of 77 markets, Spotify AUS, UK and Global charts (36 ‘#1’/27 ‘#2’ positions to date); Apple Music AUS, UK, & USA; and additionally, Ed has secured a phenomenal 118 #1 positions across multiple iTunes markets! The two singles have reached over a staggering 25 MILLION combined global Spotify streams in 48 hours and the accompanying lyric videos for Shape Of You and Castle On The Hill have received over 28 million combined hits, having amounted over 10 million views in the first 24 hours – these mark his fastest-ever video launches, with the accompanying official videos still to come! Additionally, on Spotify, the singles hold the current ‘#1’ and ‘#2’ AUS, UK and global positions with Shape Of You and Castle On The Hill respectively – Shape Of You is also holding #1 in the USA. In Australia alone, the tracks amassed over 748,000 combined streams.
Ed Sheeran’s two comeback singles – Castle On The Hill and Shape Of You– mark a hugely exciting return and another forward-thinking move for 25-year-old Sheeran. Showcasing two very different sides to his unparalleled musical palate, Castle On The Hill, written by Ed and Benny Blanco (also on production), pays homage to growing up in Framlingham, Suffolk. Driving beats and Springsteen-esque riffs collide to create another stadium-ready anthem. Shape Of You, written by Ed, Johnny McDaid and Steve Mac (also on production), dismantles and rebuilds modern-pop music using little more than a loop pedal. The record is an extension of the sound for which Ed’s become so well-known and has set him apart from his peers – something he first showcased in 2010 with his pivotal SBTV live performance of You Need Me, I Don’t Need You, and executed on his debut EP ‘No.5 Collaborations Project’ (staring an array of grime artists including Wretch 32, Wiley + more), following in 2011.
Stay tuned for more Ed Sheeran announcements.